George Choy MBA, BSc, Dip.Direct Marketing
Managing Partner & Marketing Consultant at FINAL PROOF

George has twelve years experience of marketing strategy and implementation. Over the years he has planned and implemented marketing campaigns for many of the most famous brand names in retail, travel and financial services, such as:

• LUXURY RETAIL: Bentley, Bottega Veneta, Cartier, Chanel, Christie's, Dior, Giorgio Armani, Ralph Lauren, Versace, Zegna



• TRAVEL: AerLingus, BmiBaby, Continental, easyJet, FlyBe, KLM, Avis, Enterprise Rent-A-Car, Europcar, Hertz, National Car Rental



• FINANCIAL SERVICES: American Express, Cigna, Europ Assistance, Royal & SunAlliance

George is a former marketing veteran of American Express®, where he implemented targeted marketing activity, to help external partners increase their response rates and grow their business.  He gained first-hand experience of the creatives, offers and targeting that provided the best results, across luxury retail and travel industries. He is used to targeting affluent consumers and has implemented many marketing campaigns to Centurion® and Platinum® Cardmembers. He also ran Brand training workshops.